Bachelor in Marketing

Master the art and science of marketing. Learn to build brands, engage customers, and drive growth in the digital age.

3 Years

180 credits

Program Overview

The Bachelor in Marketing at AUNA prepares students to become creative and strategic marketers. The program blends classical marketing theory with the latest digital practices.

Learning Objectives

Build and manage strong brands across markets.
Design data-driven marketing strategies.
Master digital channels: SEO, social, content, paid media.
Understand consumer behavior in cross-cultural contexts.

Career Paths

Graduates are prepared for a wide range of careers across various sectors:

Brand Manager, Marketing Manager, Digital Marketing Specialist
Social Media Strategist, Content Manager, SEO Specialist
Market Research Analyst, Product Manager
Communications Director, Marketing Consultant.