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Bachelor in Marketing

Master the art and science of marketing. Learn to build brands, engage customers, and drive growth in the digital age.

3 Years
180 credits
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Aperçu du Programme

The Bachelor in Marketing at AUNA prepares students to become creative and strategic marketers. The program blends classical marketing theory with the latest digital practices.

Objectifs Pédagogiques

  • Build and manage strong brands across markets.
  • Design data-driven marketing strategies.
  • Master digital channels: SEO, social, content, paid media.
  • Understand consumer behavior in cross-cultural contexts.

Débouchés Professionnels

Les diplômés sont préparés à un large éventail de carrières dans divers secteurs :

  • Brand Manager, Marketing Manager, Digital Marketing Specialist
  • Social Media Strategist, Content Manager, SEO Specialist
  • Market Research Analyst, Product Manager
  • Communications Director, Marketing Consultant.